As a writer, I craft strings of words into sentences. Those sentences become paragraphs that eventually blend into chapters to create a novel. To say that process is easy is ridiculous. When I wrote “the end” after finishing my first book, I felt like I had nurtured the story from conception, and I had carried those words until I had given birth to a full manuscript. After I typed those two words, I wept.
I thought the most difficult part of writing a novel would be the writing itself. I was wrong. I have recently become much more aggressive in my plight to share my words. After chatting with a friend, and then a friend of that friend, I was gifted some great advice and given the task of coming up with an “elevator pitch” for my book. For those unfamiliar with an elevator pitch, it is basically condensing the eighty-three thousand words of my novel into a twenty-word pitch that could be quickly shared on an elevator and outline of the backbone of my book. It was an arduous task but one that made me strip back all the things that take place in the story to the reveal the true essence of what the book is about.
I was forced to forget about the characters and all the great plot twists I had woven into the fabric of the story. I was tasked with creating a succinct delivery of two lines that could pique the interest of someone who could potentially propel my first child into the private school that had a three-year wait list. It was hard. It was intimidating. But it was achievable.
After many drafts that were close to the mark, but not close enough, I managed to put together twenty-three words that truly convey the heart of my first book. I also created a similar pitch for the book I am currently writing as well as a pitch for the third book waiting to be written. The elevator may skip my floor a few times while I am waiting for the right door to open, but now I am confident I will know exactly what to say if given the opportunity.
The elevator pitch is even now more hyperbolic. In real life there are now two or four sets of footprints pointing in opposite directions, with a sign telling you to wear a mask. Outside of the elevator there are now footprints spaced six feet apart telling you to “Stand here”. Times, they are a changin’. I hope you and your loved ones are staying safe and healthy.