Valentine’s Day has always seemed, to me, to be so commercialized. Stores begin building their storefront windows with lavish hearts, teddy bears, cards and flowers to lure you into the belief that love comes with a price tag. But Hallmark has gone above all of the tangible commissary items and done me in this year. They have a new campaign that has me buried under a mountain of used tissues and it is simply wonderful.
It is easy to say ‘I love you’. We can utter those words without really giving them a second thought when we are in a relationship. But Hallmark asked several couples to describe their partners without using the word ‘love’. The results are overwhelmingly emotional and the video below is only one of the couples interviewed.
I don’t have a lot to write today because every time I think of this video, I cry. This couple is asked, after 56 years of marriage, to describe their partner without using the word love. This is what every person in the world should experience. A love that could swallow the alphabet a million times but not be able to form a sentence to do it justice with words.
Maybe my goal of finding that love is too lofty. But I call bullshit. I’m not willing to settle for any less because this type of love should be felt by everyone at least once in their lifetime. The type of love that simply makes you happy and makes you regret nothing. The type of love that makes you crave that person every second you are apart and makes you appreciate everything that is different because it compliments who you are. Sure it will never be perfect, but love rarely is. Love is a struggle. Love is about compromise. And, at the end of the day, love is about knowing you are in the right place with the right person.
Damn you, Hallmark…..where is the tissue?